Contribution per unit
Selling price minus variable cost. Each sale contributes this amount toward fixed costs, then profit.
Price − Variable cost
Local & private
Business fundamentals
Enter your costs and unit economics to find the sales volume and revenue needed to break even.
02 / Result
— units
Enter valid values, then calculate your break-even point.
At — planned units
ProjectionWhole units are rounded up because a fraction of a unit cannot fully cover costs.
The method
Selling price minus variable cost. Each sale contributes this amount toward fixed costs, then profit.
Price − Variable cost
Fixed costs divided by contribution per unit. The practical result is rounded up to a whole unit.
Fixed costs ÷ Contribution
Fixed costs divided by the contribution margin ratio. This is the exact revenue threshold.
Fixed costs ÷ Margin ratio
Reading the result
If fixed costs are monthly, expected unit sales must also be monthly. Mixing monthly costs with annual sales makes the answer meaningless.
Packaging, payment fees, shipping subsidies, and sales commissions are easy to miss. Include every cost that rises with each unit.
The calculation assumes price and variable cost stay constant. Recalculate when discounts, capacity, or supplier costs change.
Common questions
You lose money on every unit, so there is no finite break-even point. Raise the price or lower the variable cost before using sales volume as a path to profitability.
Include any salary the business must cover during the chosen period, including a reasonable owner salary when it is part of your operating plan.
The exact formula can return a fraction, but most products are sold as whole units. Rounding down would leave a small loss, so the practical target rounds up.